A father of two finds a great nasi lemak marketing gimmick in the form of Spiderman.
PETALING JAYA: With great power comes great responsibility – and the ability to make nasi lemak fly off the shelves, as one Malaysian recently found out after dressing up as Spiderman to help out his mother’s business.
In a story by the New Straits Times, Zawawi Ghazali, 29, said that he wanted to do something “out of the ordinary” to draw customers to his mother’s stall in Kelantan and had put into action an idea that had been in his head for the past two years.
The Kota Bharu native rose to popularity after photos of him selling nasi lemak, dressed in the popular web slinger’s red-and-blue threads, went viral last week.
Soon after, he set up a dedicated Facebook page called Nasi Lemak Spiderman to promote the business. The new approach has boosted sales, he claims.
Zawawi also runs his own construction company.
His 53-year-old mother had previously operated a makeshift stall near their home in Kampung Kemubu, Ketereh, for nearly eight years.
The father of two had conceived the idea two years ago but only recently bought the RM500 costume from China online.
“I chose the Spiderman outfit as he is seen as a saviour by many. I hope the younger generation will come up with similar strategies to improve their livelihood,” Zawawi was quoted by the NST as saying.
His two cousins, Mohd Irfan Shukri, 20, and Mohd Nablan Shukri, 18, fill in for him as Spider-Man when he is busy.
The stall currently does not have a fixed location, with Zawawi opting for a roving strategy. He is planning to expand the concept to other districts in Kelantan.